why Video is Vital to marketing your business

Video is a great move for any business and, as you will see below, proves to be a powerful strategy for any business. According to a survey by HubSpot, 72% of customers prefer to learn about a product or service through video rather than other types of content - and nearly 93% of brands attribute new customers to videos posted on their social media accounts. However, if you find yourself skeptical, read on - the data doesn’t lie. 

More website traffic, increased engagement, and conversions

People, businesses, organisations – everyone uses videos to learn, educate, promote, and more. The video content opens many opportunities for brands to build trust with customers, gain their loyalty, evoke their interest to a company, spread the word about it, catch the cold audience’s attention, etc.

  • Including a video on a landing page can increase conversion rates by up to 80%
  • Social video generates 12 times more shares than text and image content combined
  • 96% of people turn to videos to learn about products or services
  • Video in an email can increase the click-through rate by 200-300%
  • 91% of consumers want more online video content from brands
  • Viewers retain about 95% of video information compared to 10% from text

87% of businesses now utilise video as a marketing tool

Video is popular with both B2B and B2C companies, as it’s a effective way to reach audiences of all demographics . According to data gathered by Content Marketing Institute in 2020:

  • 71% of B2B marketers utilise video marketing
  • 66% of B2C marketers actively create videos

These are the most popular types of video B2B companies are using:

  • How-to videos
  • Explainer videos
  • Training videos
  • Client testimonials


  • 88% of video marketers are satisfied with ROI
  • 80% are satisfied with video ads' ROI on social media
  • 78% of marketing professionals credit videos for increased sales
  • 86% said videos helped to boost traffic to their website
  • 73% of consumers are influenced by a brand's social media presence when making purchasing decisions

While beautiful photography remains essential, video is where genuine customer connections and conversions happen, seamlessly transforming potential leads from lukewarm interest to enthusiastic, active engagement. The right time to create video content is now, and statistics show that there are no signs of it slowing down.

Sources: video stats, video stats